Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush Saga, a titan in the mobile gaming world, often overshadows even the most popular franchises like Clash of Clans and Angry Birds. With massive corporate backing and a significant imprint on the public's consciousness, it's no surprise that Candy Crush Saga is expanding its reach into new territories. The latest venture? A groundbreaking collaboration with the renowned makeup firm, Pat McGrath, bringing a new line of Candy Crush-themed cosmetics to store shelves soon.

For the first time, fans can indulge in Candy Crush-inspired lipsticks, glosses, nail polishes, and more. This unique partnership is set to launch on February 27th, adding a splash of gaming fun to beauty routines. However, the real highlight of this collaboration is the chance to win a dazzling prize. Three lucky customers will discover a $10k diamond-encrusted Candy Crush-themed ring hidden in their random online orders, turning the excitement up a notch.

**Diamonds are forever**

This move is a refreshing throwback in the world of major branding exercises. Instead of the usual influencer partnerships, the strategy here is to surprise and delight customers with the chance to win luxurious jewelry. It's a testament to how far gaming merchandise has evolved, moving from simple t-shirts to full-on diamond jewelry.

Even if Candy Crush Saga isn't your game of choice, there's no need to miss out on the fun. If you're craving a return to simpler times, why not challenge yourself with the retro, throwback, super-hard platformer Jump King? Praised with a glowing gold-star review by Will Quick, it's the perfect game to test your mettle and platforming skills.