King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores
King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple platforms. This strategic move, facilitated by a partnership with publisher Flexion, marks a notable expansion beyond the traditional Google Play and iOS App Store dominance.
The game will debut on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery, signifying King's growing interest in these previously underutilized distribution channels. This simultaneous release indicates a belief that alternative app stores represent a viable path to reaching a broader audience.
The Significance of Alternative App Stores
King's immense popularity and financial success often overshadow their relatively late foray into alternative app stores. The simultaneous launch of Candy Crush Solitaire, however, signals a change in strategy. By releasing the game across multiple platforms concurrently, King acknowledges the substantial potential of alternative app stores and their ability to expand market reach. This move suggests a growing trend among major gaming companies to recognize and leverage the opportunities presented by these alternative distribution channels.
For those interested in learning more about alternative app stores, exploring the Huawei AppGallery Awards for 2024 offers insights into the success stories and trends within this evolving ecosystem.
