Supercell continues to surprise us with their celebrity collaborations, and their latest for Clash Royale is nothing short of bewildering. Following Erling Haaland's appearance in Clash of Clans and Gordon Ramsay's stint in Hay Day, the mobile gaming giant has now teamed up with none other than the legendary singer, Michael Bolton. In an unexpected twist, Bolton has transformed the iconic Barbarian into the "Boltarian" for a unique rendition of his classic hit, "How Am I Supposed to Live Without You."
This collaboration isn't just a fleeting gimmick; it comes complete with a specially crafted music video aimed at luring back lapsed Clash Royale players. In the video, the Barbarian sports a new look, complete with a mullet and handlebar moustache, embracing his new persona as the Boltarian. Fans can also enjoy the revamped song on their favorite music streaming platforms, making it a treat for both gamers and music enthusiasts.
While the music video is undoubtedly entertaining, Supercell has yet to announce any accompanying rewards campaign to incentivize returning players. It seems they're banking on the allure of Michael Bolton's golden vocals to do the heavy lifting. Whether this strategy will suffice remains to be seen, but it's certainly a bold move.
Sing to win 'em over The shock value of this collaboration is undeniable. Initially, I was taken aback by the idea of Michael Bolton joining forces with a mobile game, but considering Supercell's track record of high-profile partnerships, perhaps it's not as surprising as it seems.
While the parody music video is a delightful addition, its impact on bringing back lapsed players might be limited. Hopefully, Supercell will introduce a robust return campaign or in-game promotions to truly captivate those who've strayed. If you find yourself drawn back into the world of Clash Royale, make sure to consult our regularly updated tier list to stay ahead of the game and see where all the cards stand!
