Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, bypassing Google Play and the iOS App Store. This signifies increased accessibility for users and a significant shift in how major publishers view opportunities outside the Apple and Google duopoly.
The rise of alternative app stores has been a major theme this year, especially since Apple's EU-mandated concessions. Flexion, having previously brought Candy Crush Solitaire to these alternative markets, is now extending this to EA's mobile back catalog.
For gamers, this means more choices. Previously, mobile game publishing was largely confined to the iOS App Store and Google Play. However, recent legal challenges have compelled Apple and Google to relax their restrictive practices, fostering the growth of alternative app stores. Many of these platforms offer substantial incentives to attract users.
The Epic Games Store's free game program serves as a prime example of these incentives. While Flexion's partnership with EA may not replicate this exact model, it suggests a more flexible approach compared to Apple and Google's policies.
EA's participation holds significant weight. As a major player in the gaming industry, their move indicates a broader trend. Their willingness to explore alternative distribution channels signals a positive outlook for smaller developers and publishers.
The specific titles included in this initiative remain undisclosed, but potential candidates include popular games like Diablo Immortal and other Candy Crush titles. This development promises a more diverse and competitive mobile gaming landscape.
