Analyst Matthew Ball's controversial suggestion that a $100 price point for AAA games could revitalize the industry sparked a debate. A recent survey gauged player willingness to pay this price for a standard edition of Grand Theft Auto VI. Surprisingly, over one-third of nearly 7,000 respondents indicated they would pay $100 for the base game, despite Ubisoft's current practice of pushing expensive expanded editions.
Ball's assertion that a $100 price tag could save the gaming industry previously went viral, positioning Rockstar and Take-Two as potential leaders in this pricing shift.
Rockstar's planned 2025 updates for Grand Theft Auto V and Grand Theft Auto Online aim to bring the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain undisclosed, the update likely encompasses more than just visual enhancements.
A potential expansion includes bringing the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S, to PC players. Additionally, PC users may soon gain access to features currently absent, such as Hao's high-performance car modifications, currently exclusive to console versions of Grand Theft Auto Online. The possibility of extreme turbo-tuning becoming available on PC is strong.
