Take-Two Interactive's CEO, Strauss Zelnick, recently addressed the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick confirmed that delaying the PC release of GTA VI will result in a significant revenue shortfall—approximately 40% of typical PC launch earnings. However, Take-Two remains committed to its established release model, prioritizing a phased rollout across platforms.
This strategy aligns with past GTA releases, where PC versions have historically seen delayed launches. This delay isn't solely attributed to technical challenges, but also reflects Rockstar's complex relationship with the modding community. Furthermore, Zelnick clarified that the decision is independent of any perceived decline in PlayStation 5 and Xbox Series X|S console sales; GTA VI's release strategy will not deviate from this established pattern.
Projecting a fall 2025 release for the main consoles, PC gamers might not experience GTA VI until 2026. The game's launch carries immense weight, not only for Take-Two Interactive but for the entire gaming industry. The initial teaser trailer shattered YouTube viewership records, generating considerable hype. Success for GTA VI is anticipated to surpass the $100 million sales mark, potentially influencing pricing strategies and expectations for future AAA titles.
