When it comes to showcasing a new vehicle, car manufacturers have plenty of options at their disposal. They could launch a slick advertising campaign or secure a celebrity endorsement. However, Hyundai has chosen a more engaging route by teaming up once again with the popular mobile game, KartRider Rush+. This collaboration introduces the Insteroid concept car as a new kart within the game, designed by Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.
Alongside the Insteroid kart, players can also unlock the new Glitched Hyundai Aura and an EV Charging Connector, both adorned with the vibrant GOGOGOrange color scheme. But that's not all—this exciting partnership comes with an in-game event running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.
It's worth noting that the Insteroid isn't just a virtual kart; it's also a real-world concept car. While it's not slated for mass production anytime soon, its inclusion in KartRider Rush+ serves as an innovative promotional tool for Hyundai. In my opinion, it's a much more stylish addition than the Cybertruck's appearance in Fortnite.
If this latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and see what else has been released in the last seven days.
