Home News Big Interview: Nintendo's Doug Bowser in San Francisco

Big Interview: Nintendo's Doug Bowser in San Francisco

by Hazel May 21,2025

Nintendo is thrilled to announce the grand opening of its San Francisco store today, May 15, located in the vibrant Union Square at 331 Powell Street. This marks the second official Nintendo store in the United States, following the success of the renowned New York location. Previously known as the Nintendo World Store, the New York branch underwent renovations and rebranding, reopening as Nintendo NY in 2016. The new San Francisco store signifies Nintendo's expansion and commitment to bringing its unique retail experience to the West Coast.

IGN had the opportunity to visit the San Francisco store and explore what Nintendo has in store for its fans. Additionally, we sat down with Nintendo of America's president, Doug Bowser, to delve into the reasons behind opening their first West Coast store at this time.

Nintendo of America President Doug Bowser is preparing to launch the Switch 2. Photo by Kevin Winter/Getty Images.Nintendo of America President Doug Bowser is gearing up for the launch of the highly anticipated Nintendo Switch 2, set to hit the market on June 5. During our interview, we pressed Bowser on key details regarding the Switch 2's availability in the U.S. at launch and beyond, as well as the much-discussed Game-Key Cards and other exciting developments.

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