World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real, graffiti-covered tank! This eye-catching stunt promotes the recent Deadmau5 collaboration.
The decommissioned tank, fully street-legal, traveled across the US, making appearances at various locations, including Los Angeles during The Game Awards. Fans who spotted and photographed the tank had the chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the chance to obtain the exclusive Mau5tank—a tank featuring lights, speakers, and music—along with themed quests, camos, and cosmetic items.
The campaign's playful approach to game promotion is undeniably humorous, although it might not appeal to all players. While not the first game to use such a marketing tactic, the sight of a real tank roaming the streets is sure to turn heads and generate buzz.
Interested in joining the fun? Check out our list of current World of Tanks Blitz promo codes for a game boost before you dive into the action.