The Best Time to Buy a TV at a Decent Price in 2025

Investing in a TV is a big decision, as it's a frequently used home appliance. Cutting corners with a cheap, low-quality screen means compromising picture quality and longevity. Instead, prioritize finding the best TV for your gaming and streaming needs at the best possible price. Fortunately, TV deals are plentiful throughout the year; you don't have to pay full price if you know when to shop.

While Black Friday and Cyber Monday are well-known for their discounts, offering potentially the biggest savings, other opportunities exist for significant savings on top-tier gaming TVs or high-quality 4K TVs. The weeks leading up to the Super Bowl, a peak TV-viewing event, often see attractive deals. This timing frequently coincides with manufacturers releasing new spring models, making older models more readily discounted. Other prime shopping times include holiday weekends and Amazon Prime Day.

Black Friday and Cyber Monday

Black Friday, once a single day, now extends into a multi-week sales event in November. TVs frequently receive deep discounts, making it an ideal time to shop. Expect a wide range of deals, from budget-friendly options for guest rooms or children's spaces to significant discounts on higher-end and newer models released in the spring. While in-store deals still exist, online shopping on Cyber Monday offers similar, if not better, deals from major retailers like Amazon, Best Buy, and Walmart.

Before the Super Bowl

Following the holiday shopping frenzy, the weeks leading up to the Super Bowl (typically mid-January to early February) present another opportunity for savings. Retailers often restock after the holidays, leading to better availability. Expect deals on larger screen sizes, with older models often discounted first, but newer TVs also see price reductions. This period often overlaps with manufacturers announcing new models at CES, further driving down prices on older inventory.

Springtime

Spring (around March through Memorial Day) sees the release of many manufacturers' latest TV models. This typically results in discounts on previous year's models as retailers make room for the new inventory. Upgrades between model years are often minimal, so purchasing the previous year's model can be a cost-effective choice.

Amazon Prime Day

Initially an Amazon-exclusive event, Prime Day (mid-July) now sees participation from other retailers. Expect discounts comparable to Black Friday and Cyber Monday, though many of the best deals are on older models. While a significant sales event, it generally doesn't surpass Black Friday in overall breadth and depth of discounts.

Various holiday weekends (Presidents' Day, Memorial Day, Fourth of July, Labor Day) offer additional, albeit smaller, sales opportunities. While discounts may not be as substantial, and selection more limited, they still provide chances to find decent deals. Current Presidents' Day sales offer a good starting point for finding deals.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is crucial for maximizing savings, especially for those seeking the latest models. CES in January previews upcoming models, with releases beginning in spring (around March). Prices for new models generally don't drop significantly until the fall (Black Friday/Cyber Monday).

TV Brands With New Products

Major TV brands release updated models annually. Key highlights for 2025 include Samsung's focus on higher-end models with minor upgrades; LG's OLED evo TVs with AI features and improved gaming capabilities; Hisense's expanded ULED lineup with 144Hz refresh rates; Vizio's continued offerings across different price points; TCL's new QM6K Mini LED TV; and Roku's expanding range of Roku TVs.

Top Budget TVs You Can Buy Now

For those looking to buy now, here are some top budget TV picks for 2025:

### Hisense 65U6N

0Offering accurate colors, solid contrast, and a range of features at a low price. See it at Amazon### TCL 55Q750G

1A QLED TV delivering impressive contrast and brightness, capable of 144Hz in 4K with VRR enabled, at an affordable price. See it at Amazon### Hisense 50U6HF

0A budget-friendly TV featuring Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon