If you're a millennial or older, the name Mattel likely evokes fond memories of countless toys, from board games to action figures. Mattel has been making waves in the mobile gaming space, and their latest venture, Mattel Match: Toybox Unlocked, promises to be their most ambitious yet. This game brings the iconic Mattel brands to your mobile device in a fun and engaging way.
As the name suggests, Mattel Match: Toybox Unlocked is a match-three puzzle game where you'll pair up trios of toys to progress through a delightful toybox adventure. The game features an array of Mattel's top brands, including Barbie, Hot Wheels, Uno, and Masters of the Universe, among others. Each match you make will unlock new items, tapping into the powerful wave of nostalgia that these beloved toys inspire.
While some fans might have hoped for a more action-packed experience, Toybox Unlocked offers a charming puzzle-themed journey. It's designed to evoke memories and bring joy to players of all ages, particularly those who grew up with Mattel's iconic toys.
Developed in collaboration with Uken, Mattel Match: Toybox Unlocked is currently in soft launch in the Philippines and Canada. A broader release is planned throughout 2025, with a full rollout expected by the end of the year. Uken's expertise in game development ensures that the game will be packed with engaging features and smooth gameplay.
Despite the nostalgia factor, Mattel faces stiff competition in the puzzle game genre. The mobile market is flooded with top-tier puzzle games, as highlighted in our list of the top 25 best puzzle games on iOS and Android. However, with Mattel's strong brand recognition and Uken's proven track record, Toybox Unlocked has the potential to carve out its own niche and captivate both longtime fans and new players alike.
