Nintendo Denies AI Use in Mario Kart World Development Amid Billboard Speculation

Nintendo has officially denied allegations that it utilized AI-generated imagery in the development of its upcoming title, Mario Kart World. The controversy began gaining traction after a recent Nintendo Treehouse livestream offered fans a deeper look into the game. Observant viewers noted that several in-game billboard advertisements appeared unusual, featuring visuals such as a construction site, a bridge, and an oddly tall vehicle.

While it’s common for games in development to feature placeholder assets, Nintendo has clearly stated that no AI tools were used at any stage of Mario Kart World’s creation. In response to inquiries from Eurogamer, the company confirmed: “AI-generated images were not used in the development of Mario Kart World.”

The debate around generative AI in creative industries continues to intensify, particularly within the gaming sector. Concerns over ethics, copyright, and job displacement have fueled discussions among developers, artists, and labor unions alike. High-profile figures within Nintendo have also voiced the company's unique stance on the matter.

Last September, legendary Nintendo creator Shigeru Miyamoto emphasized the company's preference for alternative approaches to AI integration. While other major studios, like EA, have embraced AI as a core component of their operations — as noted in a follow-up piece by IGN — Nintendo remains committed to preserving its signature creativity and craftsmanship.

In a conversation with The New York Times, Miyamoto reiterated Nintendo’s philosophy regarding AI:

“It might seem like we are just going the opposite direction for the sake of going in the opposite direction, but it really is trying to find what makes Nintendo special,” he explained.

“There is a lot of talk about A.I., for example. When that happens, everyone starts to go in the same direction, but that is where Nintendo would rather go in a different direction.”

Miyamoto’s perspective aligns with earlier comments made by Nintendo president Shuntaro Furukawa, who acknowledged both the potential and challenges associated with generative AI:

“We have decades of know-how in creating the best gaming experiences for our players. While we are open to utilizing technological developments, we will work to continue delivering value that is unique to Nintendo and cannot be created by technology alone.”

As anticipation builds for the release of the Nintendo Switch 2, which will serve as the exclusive platform for Mario Kart World, gamers worldwide are eagerly awaiting the console’s June 5 launch date. Pre-orders for the $449.99 system opened on April 24 — and demand was exactly what you'd expect. For more details, check out IGN’s comprehensive Nintendo Switch 2 pre-order guide.