A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.
The "reach score" is a proprietary metric calculating daily brand interactions via apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese individuals aged 15-69.
Pokémon's dominance stemmed largely from its App Games category performance (50,546 points, 80% of its total score), fueled by the continued success of Pokémon GO and the launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further broadened its reach.
The Pokémon Company's 2024 financial results underscore this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, trading card games, and more. Managed by The Pokémon Company, a joint venture of Nintendo, Game Freak, and Creatures (established in 1998), the franchise benefits from coordinated brand management across all its platforms.
