Assassin’s Creed Shadows Hits 3 Million Players, Ubisoft Silent on Sales

Since its launch on May 20, Assassin’s Creed Shadows has attracted over 3 million players within just seven days, surpassing the initial launches of both Origins and Odyssey. Ubisoft reported that the game reached 2 million players by its second day, indicating a strong start for the latest installment in the iconic series.

Ubisoft further shared that Assassin’s Creed Shadows achieved the second highest day one sales revenue in the franchise's history, only trailing behind Valhalla. It also set a record as Ubisoft's biggest day one launch ever on the PlayStation Store. The game has accumulated over 40 million hours of playtime, showcasing significant player engagement.

The success of Assassin’s Creed Shadows is crucial for Ubisoft, especially following a challenging period marked by delays, the underperformance of Star Wars Outlaws, and several other setbacks including high-profile flops, layoffs, studio closures, and game cancellations. The pressure on the game is immense, as Ubisoft's founding Guillemot family has been exploring potential buyout deals with investors like Tencent to secure the company's intellectual property.

On Steam, Assassin’s Creed Shadows became the most-played game in the series over the weekend, peaking at 64,825 concurrent players. This achievement is notable as it was the first Assassin’s Creed title to launch on Steam since Odyssey in 2018. Comparatively, Dragon Age: The Veilguard from BioWare reached a peak of 89,418 players on the platform.

Determining whether Assassin’s Creed Shadows is meeting, exceeding, or falling short of Ubisoft's expectations remains challenging without specific revenue or sales figures. However, the game's performance will be pivotal for Ubisoft’s future, with clearer insights likely to emerge in the company's upcoming financial reports.

For those eager to dive into the world of feudal Japan, explore our comprehensive Assassin's Creed Shadows guide, including our Assassin's Creed Shadows walkthrough, our detailed Assassin's Creed Shadows Interactive Map, and our guide to all the crucial things Assassin’s Creed Shadows doesn’t tell you.

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