Balatro, crafted by the solo developer known as LocalThunk, emerged as a standout indie sensation of 2024, astonishingly selling over 5 million copies. This game not only shook the gaming industry but also captured hearts worldwide, earning multiple accolades at The Game Awards 2024. The unexpected success left both the gaming community and LocalThunk himself in awe.
LocalThunk initially set modest expectations for Balatro, predicting reviews around 6-7 points due to its unconventional gameplay. Yet, the game received a staggering 91 from PC Gamer, followed by a surge of high scores from other critics, propelling Balatro to an impressive 90 on both Metacritic and OpenCritic. LocalThunk admitted he would have capped his own game at an 8, making the critical acclaim all the more surprising.
The publisher, Playstack, significantly contributed to the game's success through proactive media engagement before launch. However, the real catalyst for Balatro's explosive sales was the power of word of mouth, which propelled sales beyond expectations by a factor of 10 to 20. In the first 24 hours on Steam alone, the game sold 119,000 copies—an experience LocalThunk described as the most surreal moment of his life.
Despite the overwhelming success, LocalThunk humbly acknowledges that he has no universal formula to share with other indie developers. Balatro's triumph remains a unique and inspiring story in the world of gaming.